Hosting webinars is not an easy task. And if you have no experience hosting webinars, it would be prudent to go over the following tips that will enable you to host significantly better webinars. These tips are in the form of sequential steps from planning to execution.
- Define your audience
- Look for a popular/interesting topic
- Choose an unmissable title
- Decide the webinar format
- Choose a weekday (Tuesday to Thursday work best)
- Choose a time (late mornings work best)
- Choose a peaceful location to host
- Purchase or rent A/V equipment
- Do a dry run on the same software
- Decide on a webinar structure
- Choose a presentation software
- Create an eye-popping presentation
- Think about what you might be asked and prepare answers
- Find out where your audience hangs out
- Promote your webinar till it starts
- Use email promotions judiciously
- Draft a professional invite email
- Use 3-4 templates for your email
- Have an appropriate email sender name
- Have an appropriate email subject, so the email isn’t ignored
- Resend invites if they aren’t opened
- Include a calendar link
- Indulge in comarketing
- Include video teasers
- Have a good-looking landing page
- Use Modal for forms
- Focus on each invite detail separately
- For paid promotions, go for Facebook
- If possible, have two different time slots for the webinar
- Send 3-4 reminder emails
- Send text message reminders
- In the webinar, speak as best you can
- Be hydrated, but not with coffee or soft drinks
- Stand while speaking
- Have a green screen
- Reduce external distractions
- Have a backup for power outages
- Exude confidence when you speak
- Don’t be late for your webinar
- Interact with early joiners
- Keep the camera on
- Have mind-blowing introductions for your guest speakers
- Be interactive by including polls
- Don’t be too promotional, complex, wordy, or unactionable
- Have a trained voice
- Included quizzes in your webinar
- Never have a webinar shorter than promised
- To convert leads, include a call to action
- Provide a recap at the end
- Have an exit survey before everyone leaves
- Record the entire webinar
- Send a follow-up email
- Arrange for CRM integration
- Stay in touch with your guests through regular emails
- Analyze the data generated to assess your success