Why is Webinar Critical for B2B Companies?

Webinars and marketing go hand in hand for B2B businesses. It offers companies the ideal platform to connect and converse with their targeted audience. It is also a potential platform for collecting valuable new leads and getting valuable feedback. The flip side is that sign-up rates can be low, and drop-outs can be high. However, there are more pros than cons, and that’s why B2B marketers keep webinars as a powerful weapon in their marketing arsenal.

Why Choose Webinar Marketing

Marketing today is all about providing a unique customer experience, building lasting relationships with customers, gathering feedback, and adapting your strategies to match the evolving and emerging digital landscapes. It is important to use multiple channels to reach different consumers.

Developing a more identity-based audience is an imperative element of today’s marketing. Webinars allow marketers to achieve all their goals and are fast-becoming an indispensable element of every business’s B2B marketing strategy.

There are many reasons why you should do B2B webinars.

Gain Subscribers:

Because of its interactive form, webinars can help achieve a higher conversion rate than other marketing channels. It can be the perfect way to build email lists of genuine subscribers.

Project Yourself as a Thought Leader

Webinars provide the ideal platform to showcase your expertise and establish yourself as an authority in your field. It is a great way to get noticed by industry leaders and potential partners. You never know, these events can lead to life-changing business associations that can catapult you to the top league in your niche.

Increase Engagement:

Webinar marketing allows you to engage with your audience better. You can deliver your message to a large group and also interact with individual participants. Some of the proven ways of engaging with your webinar audience are polling them and sharing the results, scheduling live question and answer sessions at the end of the webinar, or using some CTA type.

Webinar Marketing Best Practices:

You can create the right content for your webinar if your goals are well-defined. It will also help you put together an impactful marketing plan. The best webinar marketing practices must include:

• Creating a strategic plan
• Spend time preparing quality content that adds value to your offerings
• Choose the content that will resonate with the targeted audience.
• Set up a landing page for lead capturing
• Promote your webinar
• Do a test run
• Keep in contact with your audience after the webinar.

What Are The Best Webinar Platforms for Small Businesses?

Now that you have understood everything about webinar marketing best practices, your next step should be identifying the best webinar platforms for your growing business.

There are many different webinar platforms available, and each has its own advantages and drawbacks.

 Zoom

• The basic version of the Zoom platform is free to use and no limit on the trial period.
• The app and website versions are user-friendly.
• The platform offers high-quality audio and video.

Zoom is easily accessible and allows anyone to join a meeting without signing in. It is the best one for large meetings. The Gallery view allows up to 49 participants on one screen.

The 40-minute time restriction on the basic version is the downside.

Microsoft (Skype, Skype for Business, Microsoft Teams)

• The free version is not suitable for large webinars, but Microsoft Teams is reasonably priced.
• Anyone, even non-clients, can join a free or paid Skype meeting.
• The free version is highly collaborative, which allows sharing of desktop/mobile screens.
• The recording feature allows the recording and saving of the webinar.

GoToMeeting/GoToWebinar

This platform is easy to use and join through a browser and enter the organizer’s webinar ID. It supports large meetings and has plans that allow up to 1000 participants. Recordings are available even on basic plans. It is highly secure with end-to-end Secure Sockets Layer (SSL) and Advanced Encryption Standard (AES) encryption.

Google Suite (Meet, Hangouts, Duo)

Hangout has always been free and works with a work email address. Google Suite is easy to use, and participants can join conveniently. It has excellent interactive and collaborative features. Real-time captions can be enabled by what the participants are saying.

Benefits of B2B Webinars:

B2B webinars offer marketers the opportunity to target and educate a specific audience. Using B2B webinars in your marketing strategy offers many invaluable advantages:

• Affordable production that can be easily streamlined
• Helps connect seamlessly with a broader audience
• Communicate with participants you are interested in
• They are best for new lead generation.

Webinars rank among the best marketing tools. It is not only highly engaging but also brings great value. Webinars help your B2B promote brand awareness and generate full-funnel impact. Regardless of the business, you are in, it can bring great ROI, and that one reason is enough to incorporate webinars in your marketing strategy.