Are webinars a relevant marketing channel? Why? And what tools do you use?

Webinar surveys

Table of Contents

The enormous world has shifted to a new normal of staying back home and adopting digital means of communication, and the credit goes to the life threatening coronavirus.

Amidst this adverse situation, how did brands and companies manage to be visible? How did they manage to organize events to inform and educate its target audience?


The answer is by organizing webinars. Read further to know how to make the most out of webinars in this digital age.


Why are webinars a relevant marketing channel?


Webinars are a great way to build new relationships and to strengthen the existing professional binds. It is an important and relevant channel as it allows you to have a direct confrontation with your target audience. This helps to position your brand in the right manner in the existing market.


Tips and tools to ace your next webinar


  • Invest time and energy in planning your webinar. 


  • Promote your upcoming webinar on different platforms.


  • Make your webinar interesting by making it conversational. Do not just give a presentation.


  • Ask questions towards the end of the webinar.


  • Encourage the viewers to ask questions and clear their doubts. This will help you gain the audience’s trust in your brand.


Wind up


Webinars are full of value when they are planned well and are conducted in a consistent manner. Use the right tool, target the right audience, and enhance the benefits to the attendees to make your webinar a successful digital event.


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