What are the good Webinar Attendance Rates?

Webinar Attendance Rate

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During the pandemic, webinars gained great importance compared to the times before the pandemic. According to the latest ‘Webinar Benchmark reports’ by ON24 released on 5th January 2021, webinars have an average attendance of around 46%. This average has been the highest since the introduction of webinars across the world. Before the pandemic, the attendance rates struggled to cross the 20% mark. This year, the average accepted webinar attendance rate has been 40% – 50%. If the attendance rate crosses the 55% mark, it is said to have a good reach with reasonable attendance. 

 

Though the general webinar attendance rates are increasing, marketing webinars are struggling at an average of 36%. Marketing webinars have mostly been unsuccessful; however, a benchmark of 76.65% has been established by a marketing company named Venture Harbour. 

 

More registrations are required to increase webinar attendance. Registrations can be boosted with the help of social media and paid promotions. This will ensure that more and more people know about your webinar. Once they register, send reminders through social media or emails. Create a buzz among the registered audience so that every registered person attends the webinar and adds to your current attendance rate. 

 

To ensure a good turnout in future webinars, make your webinar interesting and deliver the content as promised to the audience. If the audience is satisfied, they will be happy to join your future webinars in search of something new every time. After every webinar, survey the attendees. It would act as a reference point to help you understand your weaknesses, which can be improved in future webinars. A satisfied audience will recommend all your future webinars to their family and friends. 

 

It is important to measure a webinar’s success using attendance as a metric. It helps the host understand if the time, money, and effort invested in the webinar were enough or whether a change in technique is needed so that the investment does not go in vain.

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