Use Free Tools like WordPress & Mailchimp to Build your Webinar Funnel

Webinar Funnel

Table of Contents

Using landing pages and built-in emails is reliable if you want to save time when planning a webinar. However, using conventional tools can result in your webinar being monotonous and dull. Due to this, there’s a high possibility that you will lose prospective attendees. If you want to design a successful webinar program, you must invest money and effort in building an impressive webinar registration page and drafting webinar email invites. With advanced technology, you can use premium webinar tools and merge them with marketing automation tools, landing page builders, and email marketing software. 


Setting up an entirely optimized webinar funnel is relatively easy if you follow the simple instructions given below. Customizing your webinar funnel is not only possible but also extremely crucial to ensure a conversational, unique, and professionally fruitful webinar. 


You can use WordPress to create the landing page. Further, you can make use of Mailchimp to generate automated emails. You may interchange these tools to design a template for specific purposes. Nonetheless, you may need to alter certain elements to obtain the desired results. 


Step-by-step procedure


  • Thoroughly design and further send a webinar invite through Mailchimp.
  • Use WordPress to design the webinar landing page. 
  • After sign-up, take up integration procedures. 
  • Once you finish designing the landing page and send webinar invites, you must send the form submitted to the Mailchimp tool. You can do this by using Zapier. 
  • Use GoToWebinar or Mailchimp to send confirmation emails.
  • Another optional step is to send welcome emails to email subscribers.
  • Users can simultaneously host their webinars with the GoToWebinar tool.
  • To send follow-up emails to webinar attendees, you can use MailChimp. It can also be used to contact no-shows. 
  • Lastly, design a webinar replay page using WordPress. 


Remember that the first step of your webinar funnel is the email list. Even if it’s comparatively smaller, it is critical. Email is the most useful tool to initiate registrations. Hence, ensure reading more about how to build email lists to create a successful and engaging webinar. Follow the tips mentioned above on how to use MailChimp and WordPress for webinar funnels.


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